Case study · Trade education
A 54-page manual nobody read became a certification program, and a whole new business.
New businessCanine Professional Institute
"It feels like it's opened up a whole new world for us. We now have the confidence to launch, and we're excited to make more courses and really put a lot into this."Emma, Operations Manager, Dog Dazzlers / Canine Professional InstituteWatch Emma's testimonialDog Dazzlers · video
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Dog Dazzlers is a dog grooming business with more than a decade of experience training brilliant groomers. They'd written it all down: a 54-page training manual as a PDF that nobody read. No clear structure, no audience targeting and no path to launch.
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A PDF isn't a course. We packaged the content into a high-value digital certification program, properly sequenced, with defined audience targeting and interactive quiz points throughout, and launched Canine Professional Institute. The skills we handed over in Enable let them build out a full product suite themselves: courses in dog grooming, daycare attendance and canine first aid.
Canine Professional Institute
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